Dealing with technical SEO for my kitchenware store – any tips?

[LindaR4]

Hey everyone!

I’ve been running a small online shop selling cooking supplies (mostly high-end knives and cast iron sets) for about a year now. Traffic was okay at first, but lately, I’ve been hit with some weird indexing issues.

Since I have hundreds of product variants and categories, I think my technical SEO is a mess. I’m seeing a lot of "crawled - currently not indexed" errors in my Search Console, and I suspect my site speed is dragging me down because of all the high-res product photos.

Does anyone here have experience with technical SEO specifically for e-commerce? I’m looking for advice on:

• How to handle duplicate content with product filters?
• Best ways to optimize site structure for a lot of categories?
• Should I hire a pro to do a full technical audit, or is it something I can fix with plugins?

I’m not a tech genius, so I’m a bit worried about breaking the site if I DIY it. Would love to hear how you guys handle the "behind the scenes" stuff for your stores!

Thanks in advance!

 

[Sanita3]

Totally feel your pain—tech SEO for shops is a massive headache. You should definitely look into setting up canonical tags for your filters to stop Google from seeing them as duplicates, and maybe try an image compression tool to speed things up before hiring a pro. Honestly, a quick technical SEO audit from a specialist might save you months of guessing, especially since you have so many product variants!